More Details on OPM Market Dynamics

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Last week I published the most recent visualizations of the Online Program Management (OPM) market landscape and dynamics. This is a follow-up post for premium subscribers - if you have not read the earlier post, I recommend you do so before looking at the details.

The landscape graphic is more-or-less self explanatory, but I think the dynamics (aka Mad Max) graphic could use more description.

Let’s look deeper, first into the macro trends.

Macro Trends

The basic idea has always been of a chaotic market (the dystopian vehicles) chasing the fuel truck of higher education online program revenue. In recent versions, I’ve shown that this truck itself is leaking fuel, representing the difficult enrollment environment from both reduced overall enrollments (particularly in the US) and the increase in supply. More online programs means more competition, leading to increasing difficulty for programs to hit self-sustaining revenue numbers.

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